for small business
- Concentrate on your web site on your unique selling points and the main differentiators to your competitors. This way you achieve your goals much faster.
- Create an innovative, but user-friendly web site. These four areas are very important:
- The home page: This is your virtual SHOPPING WINDOW. It gives the first impression of your business and is going to decide if a visitor will enter your site or move on.
- About Us: This page must create the important TRUST for your visitors. Introduce your staff, motivation, ideals and goals.
- Services: Talk about the BENEFITS a customer will have by using your products and services - not so much about the technical details or cleverness.
- Contact: It is great if you get thousands of visitors on your site, but there is no point if they have no means of contacting you. Phase in the dialogue with your potential clients by a useful communication interface
- The home page: This is your virtual SHOPPING WINDOW. It gives the first impression of your business and is going to decide if a visitor will enter your site or move on.
- Tease your clients with special offers and/or freebees. By doing that you can give your online business a boost. Also, you do not only promise benefits - you also prove it.
- Stay in touch with your clients by e-mail. People easily forget about you and your business if they do not hear from you regularly.
- Promote your web site strategically Search Engine Optimization is still the best way to do this. The next important thing is to create as many as possible links (from other web sites) to your web site. Of course, you also can use for example Google Adwords to support your efforts.
- Turn potential clients into regular customers. Usually the conversion rate of online businesses is quite high because the customer approaches you - not the other way around. However, the prerequisite for that is that you handle enquiries quick and in a professional way.